FOR IMMEDIATE RELEASE
Ridgefield Running Company Rebrands to Embrace a Unified Identity Across Connecticut
Ridgefield, CT – October 14, 2024 – Ridgefield Running Company, a staple in the Connecticut running community, is excited to announce its rebranding initiative aimed at creating a cohesive identity that reflects its commitment to athletes across the state. The stores will now operate under the simplified names Ridgefield Running, Darien Running, and Brookfield Running, with a new shared crest, CT Run Co.
As part of this rebranding, the beloved Triskelion Logo will continue to serve as a cornerstone of the brand's identity, symbolizing constant forward motion and progress. This iconic emblem will now be proudly displayed within the outline of the state of Connecticut, further emphasizing the company’s deep-rooted connection to the local running community.
“Our rebranding reflects not only a desire to streamline our identity but also to reinforce our mission to support runners of all levels across Connecticut,” said Megan Searfoss, owner. “We believe that by simplifying our names while retaining the essence of our original logo, we can foster a stronger community tied together by our shared passion for running.”
The new branding officially launches on Monday, October 21, with updated signage, marketing materials, and a refreshed online presence. Customers can expect the same exceptional service, product offerings, and community involvement that they have come to know and trust. Ridgefield Running, Darien Running, and Brookfield Running will continue to provide expert advice, quality footwear, and a welcoming environment for both seasoned runners and newcomers alike.
In addition to the name change, the stores are committed to engaging the community through events, group runs, and partnerships with local organizations. CT Run Co. will serve as a unifying crest, symbolizing the spirit of running and connection among the three locations.
For more information about the rebranding, please visit www.ctrunco.com or contact:
Megan Searfoss
Owner
Ridgefield Running Company, LLC DBA CT RunCo.
Megan@ctrunco.com
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About Ridgefield Running**
Ridgefield Running has been serving the Connecticut running community for 10 years, offering personalized service and a curated selection of top-quality running gear. With locations in Ridgefield, Darien, and Brookfield, the stores are dedicated to promoting an active lifestyle and fostering a love for running across all ages and abilities.